| Lehman Associates offers two levels of web-based survey
capabilities to support the most challenging questionnaire and research design
requirements. These
state-of-the-art systems match robust questionnaire design capabilities with
email invitation
and respondent management systems giving for full sample control and
flexibility. Integrated data management and real-time reporting
systems provide up-to-the-moment results even while the survey is
underway. Our first level system is powered by Inquisite and offers scripting and
questionnaire design capabilities that match the requirements of many of our
client survey projects. A second level of capabilities offered through a
relationship with MarketTools provides even greater scripting and
flexibility to meet the demands of more complex research designs requiring
extensive question-response piping (incorporating responses into subsequent
questions) and rotational capabilities required for advanced techniques such
as conjoint analyses. MarketTools is a leading capabilities provider for major market research firms.
We match your research requirements to the best tool to give you the
results you need.
Coupled with our research experience and expertise, the web-based survey
systems give associations and commercial clients powerful new tools to understand member
and customer needs and gather input on even the most time sensitive issues.
Advanced Questionnaire Capabilities
Our systems handle the most challenging questionnaire design and format
requirements including complex branching and skips, response checking and
validation, dynamic question content based on previous responses, response
set rotation, and many more advanced capabilities.
Real-time Reporting and
Analysis Tools
These systems offer integrated and flexible reporting tools
providing real-time results even while the survey process is underway.
Frequencies reporting and multi-level cross tabulations can be generated
online quickly and easily. When the survey is completed, the data is
downloaded into our in-house SPSS statistical system for further analysis.
Distribution and Respondent Management
A special email merge program creates
personalized email invitations that are sent to the survey sample, each with
a unique coded URL link to reach the survey. This insures that each person
can complete the survey only once, and enables them to stop during a session
and return later to complete the questionnaire. The text of the invitation
is completely flexible.
Research Services - market
research services overview
Web-based Surveys - information on
web-based survey |