Association Internet Plans



Our Customers Home Call Us Today 1-888-221-0081 Or Send an Email Tlehman@ansible.com		The Internet offers tremendous opportunities to associations to enhance existing relationships with members, add new members and increase member retention, offer new high-value products and services and enhance marketing of existing services, and streamline internal processes to save the association money even while providing higher quality services to members. Many associations are now developing second or third generation sites to take advantage of current technology and emerging business models, and to create high value services for the member as well as tangible benefits for the association. An increasing number of these associations are creating an Internet Business Plan for these next generation sites, complementing and providing a foundation for web site redesign plans. With the growth of the Internet as a primary channel for association business, it is now more important than ever that Internet plans be fully integrated into broader association goals and objectives. The Internet Business Plan The Internet business plan focuses on organizational goals. Key strategies are developed to achieve these goals. Market segmentation identifies target market segments both within the overall membership and across other constituent groups. Measurement strategies reflect the goals, strategies and target markets providing meaningful measurement to track progress and success. An Internet business plan needs to be technology independent. Outcome measurements link to strategic goals. The technologies employed to achieve those outcomes will change, but the goals will remain the same. Armed with this strategic foundation, the association is then able to develop solid plans for Internet-based products and services to address the needs of target markets and contribute to the achieving overall organizational goals for the Internet. More than a web site and more than another channel The Internet is much more than an additional communication and information channel. It represents a new way for associations to interact and do business with their members. The impact goes far beyond the Internet itself with major implications for how the association relates to members through its traditional channels and even how internal divisions within the association work together. A good Internet business plan articulates not only the specifics of the plan but also the implications to the association and its members. Association Internet plans need to include much more than simply a web site. As new handheld and wireless technologies continue to take hold, much of what is now delivered via the web will shift to this new channel. With a focus on strategic organizational goals, the association's web plans can evolve to take advantage of these new opportunities. We can help Lehman Associates has earned the respect of dozens of associations by helping them understand the full impact of the Internet and constructing effective business strategies and plans to take advantage of the new opportunities. We have done Internet business planning for associations in many industries and professions such as the ASAE in Washington, DC, the Risk Management Association in Philadelphia, the Independent Community Bankers Association in Washington, and the American Water Works Association located in Denver, CO. We would welcome an opportunity to work with you to get the most out of your Internet investment.

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Call Us Today

1-888-221-0081

Or Send an Email

The Internet offers tremendous opportunities to associations to enhance existing relationships with members, add new members and increase member retention, offer new high-value products and services and enhance marketing of existing services, and streamline internal processes to save the association money even while providing higher quality services to members.

Many associations are now developing second or third generation sites to take advantage of current technology and emerging business models, and to create high value services for the member as well as tangible benefits for the association.

An increasing number of these associations are creating an Internet Business Plan for these next generation sites, complementing and providing a foundation for web site redesign plans. With the growth of the Internet as a primary channel for association business, it is now more important than ever that Internet plans be fully integrated into broader association goals and objectives.

The Internet Business Plan

The Internet business plan focuses on organizational goals. Key strategies are developed to achieve these goals. Market segmentation identifies target market segments both within the overall membership and across other constituent groups. Measurement strategies reflect the goals, strategies and target markets providing meaningful measurement to track progress and success.

An Internet business plan needs to be technology independent. Outcome measurements link to strategic goals. The technologies employed to achieve those outcomes will change, but the goals will remain the same.

Armed with this strategic foundation, the association is then able to develop solid plans for Internet-based products and services to address the needs of target markets and contribute to the achieving overall organizational goals for the Internet.

More than a web site and more than another channel

The Internet is much more than an additional communication and information channel. It represents a new way for associations to interact and do business with their members. The impact goes far beyond the Internet itself with major implications for how the association relates to members through its traditional channels and even how internal divisions within the association work together. A good Internet business plan articulates not only the specifics of the plan but also the implications to the association and its members.

Association Internet plans need to include much more than simply a web site. As new handheld and wireless technologies continue to take hold, much of what is now delivered via the web will shift to this new channel. With a focus on strategic organizational goals, the association's web plans can evolve to take advantage of these new opportunities.

We can help

Lehman Associates has earned the respect of dozens of associations by helping them understand the full impact of the Internet and constructing effective business strategies and plans to take advantage of the new opportunities. We have done Internet business planning for associations in many industries and professions such as the ASAE in Washington, DC, the Risk Management Association in Philadelphia, the Independent Community Bankers Association in Washington, and the American Water Works Association located in Denver, CO. We would welcome an opportunity to work with you to get the most out of your Internet investment.

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