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Recent Articles

Web 2.0 - Boundary Challenges (article)

Collective Wisdom (article)

AMS Market Study 2007 (article)

AMS Market Study 2005-2006 (Executive Insight, Winter, 2006, Associations Now!, July 2006) (article)

Losing paper in a flash (Associations Now!, May, 2006) (article)

Are you listening too much to your best members and customers? (article)

You are who you are online - the importance of the brand image and experience projected through your website. (article)

Strategic ROI for technology investments

Presentation at the 2007 TAUG conference (TMA Resources Annual User Group) on the relationship between tactical and strategic returns on technology investments (presentation slides)

Putting Database Marketing into Practice

Presentation to the CESSE (Council of Engineering and Scientific Society Executives) conference in July, 2006, in Salt Lake City, including information management, expanded AMS functionality, and e-marketing.

It's a small world after all

Presentation to the AIA Council of Architectural Component Executives (CACE) conference, July, 2006, in Madison, Wisconsin, on current and emerging technology to improve association operations, attract younger professionals, and overall member engagement.

AMS Satisfaction and Purchasing

In-person and web-based seminars featuring the findings from Lehman Associates AMS Market and Satisfaction Study. Seminars were sponsored by TMA Resources.

Information Strategies and Segmentation for Association Marketing 

Presentation at the ASAE Marketing Essentials Seminar

Internet eBusiness Planning: Putting the strategy horse in front of the technology cart. 
 ASAE Management and Technology Conference