Recent Articles
Web 2.0 - Boundary Challenges (article)
Collective Wisdom (article)
AMS Market Study 2007 (article)
AMS Market Study 2005-2006 (Executive
Insight, Winter, 2006, Associations Now!, July 2006) (article)
Losing paper in a flash (Associations
Now!, May, 2006) (article)
Are you listening too much to your best
members and customers? (article)
You are who you are online - the importance
of the brand image and experience projected through your website. (article)
Strategic ROI for technology investments
Presentation at the 2007 TAUG conference (TMA Resources Annual User
Group) on the relationship between tactical and strategic returns on
technology investments (presentation
slides)
Putting Database Marketing into Practice
Presentation to the CESSE (Council of Engineering and Scientific
Society Executives) conference in July, 2006, in Salt Lake City,
including information management, expanded AMS functionality, and
e-marketing.
It's a small world after all
Presentation to the AIA Council of Architectural Component Executives (CACE)
conference, July, 2006, in Madison, Wisconsin, on current and emerging
technology to improve association operations, attract younger
professionals, and overall member engagement.
AMS Satisfaction and Purchasing
In-person and web-based seminars featuring the findings from Lehman
Associates AMS Market and Satisfaction Study. Seminars were sponsored by
TMA Resources.
Information Strategies and
Segmentation for Association Marketing
Presentation at the ASAE Marketing Essentials Seminar
- Internet eBusiness Planning: Putting the
strategy horse in front of the technology cart.
- ASAE Management and Technology Conference
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